◇Interview: CD Projekt’s co-founder talks GoG.com, The Witcher 2 and more @ BIGdownload
it’s just the first big announcement for 2010 and we are already preparing another major partnership.
Activisionに匹敵するpartnershipが予定されているらしい。UBIはもう出品しているし、Take2もしくはEAか？
With regards to the pricing – indeed our model is not giving full justice to even just the older games out there. When we have started in 2009 with just 30 titles it was perfectly fine, but now when we are getting closer to 200 games in our catalog and plan to add way more, we definitely need more flexibility. We indeed feel that charging $5.99 for some really, really old games might be a bit too much and that a lower price point would work well here. At the same time if we are talking with our partners to add a 3-years-old hit to the portfolio, $9.99 might be a bit too low, so yes – do expect some new price points up on GOG.com, and definitely way more great games and additional materials.
現在までGoG.comは$5.99と$9.99の二種類しかないが、とても古いGameに対して$5.99は高すぎると考えているし、逆にわずか三年まえに出たばかりのGameを$9.99とするのは安すぎると考えている。GoGはもっと柔軟な価格設定を必要としており、そうすればもっと多くの素晴しいGameをLine upに加えることができるだろう。
Also, we have gained quite a bit of experience running our Eastern European publishing and distribution business for the last 15 years. The legal games market in Poland when we started the company in 1994 was practically non-existent, 98% of the games available were pirated, so the real question was not how to be better than other distributors, but more how to convince gamers that buying a legal game makes sense. It was all about value for money for the end consumer, the service and essentially the whole experience they had with the game. I will not go into details, as I could write a novel here, but if you look at GOG.com, what we deliver is what we think is good value for money. Actually, I think the lessons we learned early on with the Polish market have been very helpful, as most of the games we offer on GOG.com have already been widely pirated and are practically a click away, so why should anyone bother to pay us $5.99 or $9.99? It is all about the experience, with the additional materials, interviews, a new and simple installer, the lack of DRM, becoming part of a cool community. Looking at our stats close to 50% of our users have bought more than one game and often a few of them, so they must see value in what we offer, and we are really happy with that. Allow me to say a BIG THANK YOU to all our users – we really do appreciate your continuous support of GOG.com.
98%が海賊版という状態のPolandでの販売状況で始められたCDProjektの商売が、GoGを生み出した。
・ActivisionとはVivendi時代から交渉して出品する話になっていたが、合併でStopしていた。
・Withcer 2の情報はもうすぐ出てくる。
GoGの商売は上手くいっており、成功したVenture Business起ち上げの話として楽しく、参考になり、勇気づけられる話。
一週間ほど前からCount downを開始して何かと思っていたら、Activision版権物がGoGで売られるようになるという驚くべきNewsだった。
ActivisionはBlizzardと合併し、World of WarcraftなどBlizzard物とCall of Duty: Modern Warfareなど経営は絶好調で、GoGなどに見向きもしないだろうと思われていたが、ここで出品するようになったとは意外だ。
NEWS: Activision announcement – short sum up @ GoG.com Forum
NEWS: Announcing Month of Activision on GOG.com in February! @ GoG.com Forum
Forumも大いに賑わっており、Activisionは古くからの良作・名作PC Gameの版権を大量にもっているので、自分もそれらが続々出てくることを期待している。
