笳GOG Talks Preserving Value Of Games, Death Of DRM | Rock, Paper, Shotgun
窶廩eavy discounts are bad for gamers,窶 Rambourg explained. 窶廬f a gamer buys a game he or she doesn窶冲 want just because it窶冱 on sale, they窶决e being trained to make bad purchases, and they窶决e also learning that games aren窶冲 valuable. We all know gamers who spend more every month on games than they want to, just because there were too many games that were discounted too deeply. That窶冱 not good for anyone.窶
窶弩e provide a lot of value in our games that goes beyond just the price. This is one of the key ways we fight against piracy, after all: providing gamers with more value than a pirate does. We actually generate more than half of our revenue from full-price sales, simply because we keep our prices reasonable in the first place. Our average sale tends to be around 40% 窶 50% off; that窶冱 plenty of incentive to pick up a game if you窶决e interested or if you just think you might like to try it because you窶决e not sure about the game, but not some crazy 75% or 85% discount that damages the long-term value of a game.窶
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